REPRESENTATION OF TRANSPORTATION ENTREPRENEURS ON PPKM POLICY IN ONLINE MEDIA: NORMAN FAIRCLOUGH'S CRITICAL DISCOURSE ANALYSIS PERSPECTIVE
DOI:
https://doi.org/10.25134/hmby2h84Keywords:
transportation entrepreneur, representation, ppkm, critical discourseAbstract
The media has the power to raise the image of certain groups and influence the community, one of which is the discourse on the representation of transportation entrepreneurs as a result of the PPKM policy. The purpose of this study is to analyze the discourse of representation of transportation entrepreneurs on PPKM policies in Murianews reporting. The research method used is qualitative with Norman Fairclough's critical discourse analysis model. Data collection techniques using documentation. Data analysis was carried out in three stages, namely description, interpretation, and explanation. The results of this study indicate that there are three representations of transportation entrepreneurs on the PPKM policy: (1) transportation entrepreneurs have surrendered to the PPKM policy implemented by the government, (2) transportation entrepreneurs have taken various ways to survive during the pandemic, and (3) relaxation policies In fact, the credit issued by the government has not been able to help transportation entrepreneurs.
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