CODE CHOICE OF TOURISM INDUSTRY ACTOR IN SOCIAL INTERACTION WITH TOURISTS IN BANGKALAN REGENCY, MADURA

Abstract

ABSTRACT: This research aims to determine the code choice patterns of tourism industry actors in social interactions with tourists in Bangkalan Regency and the factors that influence them. This research is considered qualitative research because of this research explains in accordance with the research objectives. This research data is in the form of speech containing code choices from tourism industry actors and tourists in social interactions. Data collection in this research was observation, notes and interviews. This research analysis uses a contextual approach. The results of this research explain that there is a code choice pattern for tourism actors in social interactions in tourism services, namely BI (Indonesian), a mixture of BI and a foreign language (English), a mixture of BI and BM (Madurese), a mixture of BI and BAr (Arabic). ), and a mixture of BI with BJ (Javanese), BM (Madurese). Meanwhile, the factors that influence the choice of code for tourism industry actors in social interactions covers participants, who is speaking and who is being spoken to, social background, theme of conversation, function of conversation, influence of technology, conveying certain aims and objectives, and language competence.